Todd Williams to Deliver Snowmobile Pictures for Fourth Polaris Backcountry Lifestyle Campaign
Polaris Industries, one of the world’s largest off-road vehicle manufacturers, has selected New York / Los Angeles based photographer and professional snowmobile rider Todd Williams to take their latest gear into the backcountry.
Due to the success of the previous the campaigns, Polaris has stuck with Williams for a fourth season.
Todd will spend the entire season based in Jackson Hole, WY which will offer ideal access to backcountry snowmobiling in the Tetons. Williams will be accompanied throughout the season by Polaris’ sponsored snowmobile riders as they test the latest line of snowmobiles.
Todd Williams combination of riding and photography skills make him uniquely suited for this demanding campaign which will require months of weathering conditions and challenging photo set ups.
Polaris Industries is looking to capitalize on the growing lifestyle interest in snowmobiling and backcountry winter sports in general.
Snowmobile Pictures = Social Media Gold
Williams outdoor and action sport images have proven to be social media gold as shares and likes abound.
About Todd Williams
Todd Williams is an editorial and commercial photographer who was born and raised in central Minnesota. Todd moved to New York City in 1995 where he worked under the tutelage of respected photographers like Gregory Heisler, Howard Schatz and Keneth Willardt.
Over the past 15 years he has developed a unique camera perspective that is crisp and adventurous. Todd’s international travels give him the opportunity to capture subjects, landscapes and action shots that convey spontaneity and embrace surprises that stagger the imagination.
His specific lighting techniques and unique camera perspectives give his work a crisp, inviting look that lures the observer into the image.
Clientele
His clientele includes: Polaris Industries, Victory Motorcycles, Indian Motorcycles, NIKE, FOX Indistries, Scott Industries USA/Europe, Fly Industries, Smith Optics, AMC Network and ABC Networks.
Todd Williams is represented by:
Traction Artist Management
Jenna Qualizza
373 Broadway Studio F11
New York, NY 10003
212.206.7747 Studio
212.206.7749 Fax
917.488.3777 Mobile